Samuel Aby
CEO & Co-founder
Scale your lifestyle brand through micro‑influencers
We activate networks of niche creators who introduce your product to engaged audiences through authentic routines. Top performers get rebooked to build compounding brand awareness.
- Creators per sprint
- 8–12
- Days to results
- 21
- Brand per cycle
- 1
New Also from Furtuna
UGC without the monthly reset.
Managed paid-social UGC for lifestyle and wellness DTC brands. Furtuna matches the creator, locks the brief and usage, reviews the files and keeps the creator relationship alive when the fit works.
The problem
Customer acquisition keeps getting more expensive
For lifestyle and wellness brands, traditional paid advertising is becoming harder to rely on alone. Influencer marketing is the obvious next channel – but most brands have no system for it.
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Paid ads cost more every quarter
Meta CPMs keep climbing. You pay more to reach the same people, and returns keep shrinking.
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Influencer marketing is hard to test
Big budgets, long commitments, uncertain ROI. Most brands never get past the first attempt.
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No repeatable system
Products shipped ad hoc, conversations scattered across DMs, no scalable creator programme.
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Results don’t compound
One collaboration, one post, then it’s over. No rebooking, no long-term partnership.
Selected work
Proof is already scrolling in the feed
These aren’t case studies – they’re live posts across Instagram, TikTok and YouTube. Click any row to verify the numbers against the post itself.
- Audience reached
- 1,140,252
- Across ten posts on Instagram, TikTok and YouTube.
- Avg. engagement
- 3.3%
- Well above the lifestyle feed’s 1–2% baseline.
- Brands placed
- 5
- Watches, leather, intimacy and creative tools.
Lot
Platform
Reach
Engaged
01
Every number verified. Every creator credited.
Run a 21-day sprint
for your brand
Book a 30-minute intro. We’ll look at your launch, scope an 8–12 creator sprint and follow up with next steps. Lifestyle and wellness brands only – one sprint at a time.
Micro-Influencer Sprint
Micro-influencers at scale. One sprint at a time.
We activate multiple niche creators simultaneously. Each introduces your product to a smaller but highly engaged audience. Top performers get rebooked to build compounding momentum.
What’s included
- Brand intake, positioning analysis and creator angle mapping
- Micro-creator sourcing matched to your niche, audience and aesthetic
- Outreach, opt-in management and product seeding coordination
- Creator briefing, follow-up and content coordination
- Content collection, review and rights-cleared asset handover
- Top-performer shortlist for rebooking into ongoing partnerships
What you get
A fixed-scope sprint that generates brand exposure across niche communities. Matched micro-creators, authentic routines and content your team can reuse across paid and organic.
You supply the product. Shipping and logistics are billed separately or managed as pass-through.
Four steps, 21 days
How the sprint works
From creator matching to compounding partnerships. Built to test fast, generate exposure and double down on what works.
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Match
Find the right creators
We analyse your product, positioning and audience to identify micro-creators whose routines and aesthetic naturally fit your brand.
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Activate
Brief and coordinate
Creators are contacted, briefed and onboarded. Products are shipped with clear creative direction and timelines.
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Publish
Generate brand exposure
Creators introduce your product through authentic routines and lifestyle content. We track deliverables and collect every asset.
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Scale
Rebook top performers
Top creators get rebooked into long-term partnerships. Brand awareness compounds with every cycle.
Ideal clients
Who this is for
We work best with brands whose products naturally fit into daily routines – the exact type of content that creators already share.
Best fit
- Lifestyle and wellness brands with routine-based products
- Direct-to-consumer (D2C) brands testing influencer marketing for the first time
- Products that naturally fit into daily routines and are easy to show on camera
- Brands looking for scalable creator exposure without large upfront commitments
Not for
- Celebrity or macro-influencer campaigns
- Broad influencer strategy across every platform
- Teams wanting social management, paid media or affiliate setup bundled in
- Products that are hard to demonstrate or have an unclear use case
Why micro-influencers
Smaller audiences. Stronger trust.
Your brand reaches multiple engaged communities simultaneously – building broader awareness and authentic social proof.
Lower-risk creator testing
Work with multiple micro-creators, see what resonates and scale what works – without betting everything on a single large influencer.
Authentic product exposure
Creators introduce products naturally within their routines. Audiences trust the recommendation because it mirrors how people actually discover new products.
Compounding results
Top performers get rebooked into ongoing partnerships. Your brand builds a network of creators who consistently feature your product – not isolated one-off posts.
Founded in London
Who’s behind Furtuna
Ready to test micro-influencers?
Book a discovery call
Pick a time that works. We’ll walk through your brand, audience and how the Micro-Influencer Sprint fits your growth goals.